Prevent Blindness Georgia launches initiative to Educate Consumers about the Importance of Healthy Vision and Remind them of the Wonderful Gift of Sight

Atlanta, GA (Oct. 25, 2018) — Prevent Blindness Georgia and Prevent Blindness today announced its new, bold campaign—See America’s Hidden Gems. Through this initiative, the organization sets out to celebrate life’s little joys, make eye health a priority from coast to coast, and increase awareness of the diseases and conditions that can cause preventable blindness.

Prevent Blindness Georgia is putting forth See America’s Hidden Gems—encouraging individuals throughout the country to celebrate the people, places, and things that they marvel at each day, to recognize and appreciate their gift of sight, and to prioritize proactive eye care. Consumers are invited to post a photo of what is most important to them on the website, https://www.see-america.org, or post on social media using #EyeSeeAmerica.

Showcasing these gems on an interactive map on the program’s website, people can travel coast-to-coast through photos. Visitors can read up on eye health, learn more about the Prevent Blindness mission, join in on social media, and donate.

Vision plays a direct role in a child’s development, learning readiness, and future graduation rates.  Healthy vision also supports an adult’s ability to be productive and a senior’s ability to live independently. According to the recent Prevent Blindness study, “The Future of Vision, Forecasting the Prevalence and Costs of Vision Problems,” vision impairment and blindness in the United States is projected to grow by approximately 150% by 2050, while the population with glaucoma and AMD will double from 2010 to 2050.1

“When you learn how many people are affected by vision loss from preventable causes, you can’t help but want to get involved and evoke change,” said Jill Shapiro Thornton, President and CEO of Prevent Blindness Georgia. “We hope that through this fun, interactive program, we can inspire everyone to take a moment to appreciate all that healthy vision adds to our quality of life and make a commitment to take care of their eyes today to protect vision for tomorrow.”

McCann Health, part of McCann Worldgroup and the Interpublic Group (NYSE: IPG), is supporting Prevent Blindness through the See America program, bringing together a passion for making vision care more accessible and an unwavering commitment to the future of America’s eyesight. McCann Health and Prevent Blindness are providing individuals with the tools and knowledge they need to protect their sight for a lifetime.

To learn more about the initiative, submit a gem of your own, and prioritize your vision, visit www.See-America.org. 

 

About Prevent Blindness Georgia

The Prevent Blindness Georgia (PBGA) mission is to prevent avoidable blindness and preserve sight for all Georgians. In 1965, PBGA became a state affiliate of Prevent Blindness, the nation’s leading non-profit eye health and safety organization. The organization offers an array of services to children and adults with a focus on promoting a continuum of vision care through public and professional education, advocacy, vision screening and certification training, community outreach, and patient service programs. Its children’s program, Star Pupils®, performs vision screenings for three, four, and five-year-olds. Its adult program, Vision Outreach, serves individuals who are low-income, underserved, uninsured, or cannot afford vision care. For more information, or to make a contribution to our sight-saving services, call 404-266-2020. Or, visit pbga.org or facebook.com/preventblindnessgeorgia.

About McCann Health

McCann Health, two-time Network of the Year winner at Cannes Lions Health, and winner of an unprecedented total of three Network of the Year titles from the industry’s top three creative award shows in 2017, is one of the world’s most awarded global healthcare communications companies. McCann Health, consisting of a global creative agency network, a global medical communications network and a global consulting group, specializes in a wide array of professional, consulting and consumer health and wellness practices. McCann Health is part of McCann Worldgroup and the Interpublic Group (NYSE: IPG).

 

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For more information, contact: Prevent Blindness Georgia at 404-266-2020 or www.pbga.org

Press contact: Jessica Lucia, Director of Grants and Marketing, 404-537-4985. [email protected]

1The Future of Vision: Forecasting the Prevalence and Costs of Vision Problems, https://www.preventblindness.org/sites/default/files/national/documents/Future_of_Vision_final_0.pdf. Published June 11, 2014. Accessed October 12, 2018.